TD Canada Trust 2010 "Resolution" Campaign

Exterior and Interior Branch Posters

Summary

The Problem: To get customers to upgrade their chequing accounts at a time when they were focused on the holidays. The campaign ran exclusively in branches, with no paid advertising support.

The Insight: Customers need a reason to care about the bank’s services.

The Solution: A campaign that used the idea of New Year’s Resolutions to focus on how customers could save money by upgrading their account.

The Results: The campaign achieved nearly 90% of the results of the 2009 campaign with no paid media advertising support; a huge success for an exclusively in-branch campaign.