Habitat for Humanity Toronto Rebrand

"Put Your Name On The Line" Banners

"Put Your Name on the Line" Video

"Put Your Name on the Line" Radio Ads

Summary

The Problem: To give Habitat for Humanity Toronto a distinct identity in the crowded world of charitable giving.

The Insight: Habitat is really about a commitment you make at a very personal level to put something of yourself into improving other people’s lives.

The Solution: A campaign that focused on the power in the target’s name.

The Results: Habitat achieved its donation and volunteer targets.